PopUP Forest Photo: Snøhetta

In April, many New York City residents were delighted by the prospect of a massive pop-up art installation forest taking over the hustle and bustle of Times Square. Today, the organizers of PopUP Forest: Times Square are still steadily moving toward bringing the project to life.

Urban botanist and project organizer Marielle Anzelone has had a number of meetings with the Times Square Alliance about the endeavor. It will require a massive coordination of city officials, designers and workers as well as an airtight proposal. COOKFOX Architects is developing the design proposal, official blueprints and renderings.

PopUP Forest: Times Square was met with a tremendous public response when it launched on Kickstarter. The campaign received support from 581 people from around the world who contributed a total of $40,404.

Those who stroll through the forest will be insulated from the towering buildings and lights of Times Square and instead be surrounded trees and flowering shrubs. A live broadcast of wildlife sounds from Inwood Hill Park will cancel out the urban cacophony.

The project is expected to cost an estimated $1 million. Anzelone expects to have the necessary materials to submit the proposal to the Times Square Alliance by November and the organizers are aiming for a 2016 opening. There could also be a prototype in Gowanus, Brooklyn by the end of the year.

Follow @bbhnyc for the latest on PopUP Forest: Times Square.

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